January 2016

MIRAI DRIVE PROJECT

AXA DIRECT

AXA DIRECT - MIRAI DRIVE PROJECT

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1701-dw-mirai-drive-1 In order to cultivate a "future driver", one who enjoys driving based on compossion and kindness, we held a workshop on safe driving for children, and released the video footage of the workshop on the site. The pop styled animations are a characteristic of the site interaction, putting an emphasis to familiarize children with cars.

Unification of world view

Rhizomatiks Design created the logo and original font, with a overall theme to express safe driving.

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In-site interaction

In order to pull away from the hardened image of typical car insurance and CR activities, the site utilizes logo motion and animations of cars driving safely scattered in the site to present a more comical expression that could be enjoyed more by children.

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Rhizomatiks provided the creative direction and production of the Mirai Drive Project, introducing a new kind of telematics insurance that utilizes driving data.

In order to develop telematics insurance, you need to have driving data for a large sampling of drivers. The Mirai Drive Project was inaugurated as an elegant customer-participation solution to “provide a visualization of safe driving and create future safe driving standards.” Rhizomatiks create a concept movie utilizing a proprietary system.

CREDIT

Client：AXA Direct Japan

  • Agency：Rhizomatiks Co., Ltd.
  • Film Production：EPOCH Inc.
    ＜ALL PROJECT＞
  • Creative Director / Planner / Producer: Keisuke Arikuni（Rhizomatiks）
  • Copy Writer: Yoshiyuki Takeda（POOL）
    ＜FILM＞
  • Director: Wataru Saito（EPOCH）
  • Producer: Kazuya Arai（EPOCH）
  • Technical Director: Kanta Horio, Tatsuya Motogi (Rhizomatiks）
  • Technical Support: Tomoaki Yanagisawa（Rhizomatiks）Ryota Okiyama（TASKO）
  • On-site Support: Ichiro Mishima（Rhizomatiks）
  • Art / device engineer: Masataka Kimura (TASKO）Masaki Sato（TASKO）Kohei Kudo（TASKO）
  • Production Manager: Kenta Okutani（EPOCH）
  • PR Producer: Masayuki Osawa（Boostar）
  • Cinematographer: Akiyoshi Yoshida（s.p.e.c） Yusuke Takahashi
  • Steadicam: Taro Kimura（Copain）
  • Lighting Director: Ryu Matsumura
  • Workshop: Akifumi Kumai（CANVAS） Yu Dobashi（CANVAS）
  • Workshop Film Director: Akira Tanaka
  • Sound Effects: Setsuya Kurotaki（Rhizomatiks）
  • Colorist：Max Golomidov（DIGITAL GARDEN）
  • Offline Editor: Norihiro Iwama（IEMOTO）
  • Online Editor: Tatsuhiro Noguchi（IEMOTO）
  • Mixer: Takuya Yamashita（STEP）
  • Sound Producer: Shinosuke Takizawa
  • Music：capeson
    ＜WEB＞
  • Art Director: Hiroyasu Kmura（Rhizomatiks）
  • Designer: Kaori Fujii（Rhizomatiks）
  • Front−end Programmer: Kentaro Mito（armsnox）
  • Logo motion: Hitoshi Morita（TYMOTE）
  • Writer: Tomoko Takashima
  • Photographer: Akiko Ikeda（YUKAI), Yuka Ikenoya（YUKAI）