January 2013

FULL CONTROL TOKYO

au

au - FULL CONTROL TOKYO

“FULL CONTROL TOKYO” – an integrated campaign for au by KDDI. Rhizomatiks produced “FULL CONTROL TOKYO,” a participatory event held at Zojoji in Tokyo on January 29th, 2013 (Tue.) By using the exclusive app “ODOROKI,” visitors were able to recreate the aesthetic world seen in au’s “FULL CONTROL” commercials. The event was streamed live on the internet, and video from the event was later broadcast as part of au’s commercial campaign.

KDDI　（「驚きを、常識に。FULL CONTROL TOKYO」au by KDDI / 2012 (c) au by KDDI）

CREDIT

  • <<Project>>
    • Creative Director: Kentaro Shihaku（GLIDER）
    • Creative Director/Producer: Seiichi Saito（Rhizomatiks）
    • Copy Writer: Naoki Tanaka（Dentsu）
  • <<Digital>>
    • Director: Daisuke Nakahama（Rhizomatiks）
    • Assistant Director: Tatsuya Takemasa（Rhizomatiks）
    • Art Director: Masanori Sakamoto（DELTRO）
    • System Engineer: Sasaki Hajime, Shunsuke Shino（MountPosition）
    • Project Manager: Motoko Kondo（Hunch）
  • <<Web interactive>>
    • Director/Developer: Ken Murayama（DELTRO）
    • Markup engineer: Shogo Yano（DELTRO）
    • Animation: Takuya Hosogane
  • <<App>>
    • App Programmer（iOS）: Sumito Kamoi（Rhizomatiks）Ishii 2bit（buffer Renaiss）
    • Programmer（Android）:Takamitu Mizutori (goldrushcomputing）
    • Sound design: Taeji Sawai (Qosmo）
    • Interactive engineer: Yoshito Onishi
    • Adviser: Nao Tokui（Qosmo）
    • Video composer: Muryo Honma（Rhizomatiks）, Shizuo Takahashi