November 2015

LADY RED GARDEN

MAQuillAGE

MAQuillAGE - LADY RED GARDEN

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A limited-time pop-up shop opened in ZeroBase Omotesando to commemorate the 10th anniversary of Shiseido MAQuillAGE.

Rhizomatiks designed a ground floor space cloaked in high-definition LED Vision panels, and prepared dozens of video patterns that resonated with the product theme, “Lady Red.” Sensor-equipped JINS MEME eyewear was used to gauge the mood of each visitor, and a video pattern was project corresponding to this mental and emotional state. Additionally, the second and third floors featured both virtual and real makeup simulations, as well as a makeup consultation experience with a professional makeup artist.

CREDIT

  • Client : Shiseido
  • Advertising Agency：TYO
  • Creative Direction : Rhizomatiks Design
  • Event Produce : LOUNGE INC.
  • Space Design / Construction : Propeller & Co.
  • Movie Produce : TYO / TYO drive
  • Movie Direction : TANGRAM
  • CG Animation Design : LIKI inc.
  • Technical Development / Creative Coding : N sketch
  • PR : Platinum
  • Audio Visual Equipment : iRESS
  • Model / Companion : Oscar Promotion
  • Creative Director: Fumihiko Sato (Rhizomatiks)
  • Art Director : Becca Kawaichi(Rhizomatiks)
  • Sound Designer: Setsuya Kurotaki (Rhizomatiks)
  • Videographer: Muryo Honma (Rhizomatiks)