February 2015

Nike Zoom City Arena

Nike

Nike - Nike Zoom City Arena

image 0_2

image 0_3

image 0_4

Rhizomatiks Design created a full-court LED arena floor in NY called the “Zoom City Arena” in conjunction with the NBA Allstar Game in March 2015. “Zoom City Arena” is a tamer version retaining only the full-court LED lights, in contrast to the “Nike Rise/House of Mamba” installation created in Shanghai in 2014. Still, “Zoom City Arena” hosted an official high school basketball game that was broadcast on live TV.

CREDIT

  • Client : Nike, Inc.
  • Advertising Agency：AKQA London/Shanghai
  • TITLE : Nike Zoom City
  • Creative Director : Seiichi Saito (Rhizomatiks), Douglas Diaz (Rhizomatiks)
  • Technical Director : Hiroyuki Hori (Rhizomatiks)
  • Technical Director/Programmer : Yoh Tanaka (Rhizomatiks)
  • Designer: Becca Kawaichi(Rhizomatiks)
  • CG Director : Teppei Maki (Cekai), Makoto Kubota (Cekai), Masanori Takahashi (C)
  • CG Producer : Yuichiro "YUYA" Ozawa (GROUNDRIDDIM), Taro Mikami (Cekai / GROUNDRIDDIM)
  • Technical Support : Keitaro Shimizu (Rhizomatiks)
  • Film : Muryo Honm (Rhizomatiks)